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Privacy Policy 

Effective Date: July 8, 2025

This Privacy Policy describes how Carolina Behavioral ABA (“we,” “us,” or “our”) collects, uses, and discloses your information when you visit our website, carolinabehavioralaba.com (the “Site”). This notice applies solely to information collected by this Site.

1. Information We Collect

We collect information in two ways: information you voluntarily provide and information collected automatically.

  • Information You Voluntarily Provide: We are the sole owners of the information collected on this site. We only have access to and collect personally identifiable information (such as name, email address, phone number) that you voluntarily give us via email, contact forms, or other direct contact from you.
  • Information Collected Automatically (Log Data & Cookies): When you visit our Site, we may automatically collect certain information about your device and Browse activity. This may include your IP address, browser type, operating system, pages you viewed, and the dates/times of your visits. This information is collected using cookies and similar tracking technologies.

2. How We Use Your Information

We use the information we collect for various purposes:

  • To respond to you regarding the reason you contacted us.
  • To provide, operate, and maintain our services.
  • To improve, personalize, and expand our Site and services.
  • To understand and analyze how you use our Site.
  • To send you marketing and promotional communications, but only if you have opted in. Unless you ask us not to, we may contact you via email in the future to tell you about our services or changes to this privacy policy. We will not sell or rent this information to anyone.

3. How We Share Your Information

We do not sell or rent your personal information. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request or for the purposes described below:

  • Service Providers: We may share information with third-party vendors who perform services on our behalf, such as website hosting or analytics.
  • Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, a judicial proceeding, court order, or other legal process.

4. Cookies, Google Ads, and Analytics

This Site uses “cookies” to enhance your experience and to help us analyze site traffic. A cookie is a piece of data stored on a site visitor’s hard drive to help us improve your access to our site and identify repeat visitors.

  • Google Analytics: We use Google Analytics to understand our website traffic and user behavior. Google Analytics may capture your IP address, but no other personal information.
  • Google Ads (Remarketing): We use Google Ads remarketing services to advertise on third-party websites (including Google) to previous visitors to our Site. This could mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an inquiry. This advertising is displayed in the form of an ad on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits.

5. Your Data Protection Rights & Choices

You have choices available to you regarding the use of your data.

  • Opting Out of Future Contact: You may opt out of any future contacts from us at any time by contacting us via the email address or phone number given on our website.
  • Accessing and Correcting Your Data: You can contact us at any time to:
    • See what data we have about you, if any.
    • Change or correct any data we have about you.
    • Have us delete any data we have about you.
    • Express any concern you have about our use of your data.
  • Opting Out of Targeted Advertising: You can opt out of Google’s use of cookies or device identifiers by visiting Google’s Ad Settings. Alternatively, you can opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.

6. Security

We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline. Wherever we collect sensitive information, that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https://” at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

7. Children’s Privacy

This website is not intended for use by individuals under the age of 13. We do not knowingly collect personal information from children under 13. Our services are intended for the parents or legal guardians of children who may benefit from our services.

8. HIPAA Notice of Privacy Practices

This website Privacy Policy outlines our practices for information collected online through this Site. It is separate from our HIPAA Notice of Privacy Practices, which details how we use and disclose Protected Health Information (PHI) for our clients in the course of providing treatment, payment, and healthcare operations. A copy of our HIPAA notice is provided to all clients upon intake.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top.

10. Contact Us

If you feel that we are not abiding by this privacy policy, or if you have any questions, you should contact us immediately via email at admin@cbiaba.com.